E-Learning & Computers

Email marketing is a type of marketing that uses email as the communication channel between the sender and the receiver. Broadly speaking, all emails sent to current or potential client for marketing a service/product can be considered email marketing. It is vital to understand two things, one - email marketing is the most effective online marketing tactic (second only to search marketing) and second - you cannot perform it manually.

You can, however, do it best using email marketing software also known as email advertising software or email generator. Email marketing software helps a user send a lot of emails simultaneously. Many companies are using these solutions to send bulk emails, follow-ups, offers, and newsletters to their current and prospective customers. Here are some strong reasons to try an email generator.

• Performs email validation: Email generator validates an email address; if an email address is validated, then you can go ahead with sending a mail at that address, else you could edit or drop the email from the sending list.

• Checks Spam Content: This feature identifies any spam content in your email. If any spam content is detected, you could drop that part from the email. If no spam is detected, then you could go ahead with sending the email without any worry. It is imperative to mention that the best check is in accordance with the spam-detection techniques of a mail filter.

• Maintains a history of emails: This feature keeps a record of all emails sent and received. This proves helpful in cases where there is an ambiguity on the status of an email (sent or not sent yet).

• Generates error messages: This feature helps you to track instances where an email was not received by the recipient due to some reason. This helps in ensuring that no one in missed.

• Schedules e-mail sending: One of the best features, it allows you to schedule the sending of e-mails. Now, you can write an e-mail and schedule it to be sent later. When the scheduled time arrives, the email is sent automatically.

• Allows for adding Dynamic data: This feature allows you to add a number of dynamic variables. More dynamic data means personalized emails and better results. Dynamic data may include First Name, Company, Address, Phone, or Fax Number.

This is not all; there are plenty of other features as well. All these features make your email advertising endeavor less time and effort consuming, all while generating better results. Try an email generator today!

Hamlin Lyle is a web designer who has more than 5 years experience in designing brochures, flyers, business stationary, websites, etc. This article is about significance of a Email Marketing Software in business promotion and branding. It also discusses instant Email generator . Please visit http://www.emailprogen.com for more information on Email Marketing Software.

Article Source: ArticlesBase.com - Top Reasons to Buy Email Marketing Software